A complete rebrand and design for Max Powder

Max Powder
UX/UI Design, Development


Max Powder wanted a complete rebrand with a more up-to-date look and feel. They wanted their website to work on all devices, with the ability to manage their prices, photo galleries and other important information.

The rebrand had to convey the high-quality work Max Powder produce. The goal was to keep content to a bare minimum, with good use of photography and emphasis on customer feedback from the work they do.

Photographic style
Responsive design for mobile

Brand identity

We started investigating various typefaces that we felt worked with the words ‘max’ and ‘powder’, with greater emphasis on ‘max’.

Avant-Garde, one of our personal favourite typefaces, was the perfect candidate for the vision we had in mind. Inspired by the FedEx logo created by Lindon Leader, we manipulated the typeface to adopt a similar style which we feel worked very well.

Max Powder logo on dark background
Max Powder logo on light background

Style guide and visual design

The style guide includes carefully designed and prepared elements that incorporated everything from buttons, grid, colours, icons, form elements and more. It is this foundation that defines the style and image of Max Powder.

Styleguide includes design foundations
Styleguide includes designed components
Home page design utilising styleguide assets
Gallery page design utilising styleguide assets

Managing their content

ExpressionEngine was used as the content management system for Max Powder and was a perfect fit for this type of project. ExpressionEngine is flexible, secure and very powerful.

They can manage most of their site content, anything ranging from prices to photo galleries, which was what they wanted.

Quality assurance

We ensured that the website was secure and running at its best. It is also fully accessible, search engine friendly, and up-to-date. We use Google Lighthouse as an automated testing tool to improve the quality of Max Powder.

The results

We delivered a complete brand identity, including logo design, used on various materials from signage, business cards and invoices. We also designed and built the website from scratch to fulfil the needs of the client.

Our involvement includes:

  • UX/UI Design and Interaction Design
  • Logo and Brand Design Package
  • Front-End Development (accessible code)
  • ExpressionEngine Integration
  • Continued Support and Maintenance
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