Redesign the look and feel for Paramount Packaging

Overview

Paramount attend lot’s of exhibitions, and these events are an excellent way of obtaining a greater understanding of what customers want to see. Customers are interested in their industry which could be anything from the bakery, produce or pharmaceuticals industries.

Emphasis on forming a relationship between industry and machine rather than just showcasing what machine’s they offer had a big priority. Customers can now find what they are looking for quickly and easily.

Photography is ‘Paramount’

We had a great opportunity in doing the photography work because we were able to build up the overall look and feel we wanted. We captured the team in our studio, attended exhibitions and had opportunities to put our creative ideas to good effect.

Style guide and visual design

Forming a style for paramount was vital. Clean typography choice and scale, colour palettes, and how elements look and relate to each other on a page all build an image brand and awareness.

Managing their content

ExpressionEngine was the content management system of choice. It’s incredibly flexible, secure, and was a perfect fit for Paramount. Everything was built from the ground up to allow them and their marketing company to manage and control all website content.

They can manage news, machines, pack styles, employees and anything else that did not require design intervention.