Revamping the visual identity for Paramount Packaging

Involvement

  • Photography
  • Videography
  • UX
  • Interaction Design
  • Development
  • Accessibility
  • CMS
Client
Paramount Packaging
Industry
Packaging
Year
2017 (updated 2021)
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Overview

Paramount frequently attends exhibitions, which provide valuable opportunities to better understand customer preferences. These events attract customers from various industries, including bakery, produce, and pharmaceuticals.

The focus was placed on establishing a connection between each industry and the appropriate machinery, rather than simply displaying Paramount’s product range. This approach ensures customers can easily and quickly find the solutions they need.

Home page design utilising style guide assets

Photography is ‘Paramount’

It was a fantastic opportunity for us to manage the photography, as it allowed us to craft the desired look and feel. We took a collection of team photos in a studio setup and attended exhibitions to capture images of the machinery, team, and any other creative opportunities that arose.

Bespoke food photography

We captured photography to showcase the variety of sectors that can benefit from the Fuji machinery range offered by Paramount Packaging.

  1. Fig. 1 - Meat, Fish and Poultry sector photography
  2. Fig. 2 - Bakery sector photography
  3. Fig. 3 - Produce sector photography
  4. Fig. 4 - Biscuits and Confectionery sector photography
  5. Fig. 5 - Tea and Coffee sector photography
  6. Fig. 6 - Dairy sector photography

Management team, exhibitions and general photography

We captured photography in the Paramount Packaging offices and at the PPMA NEC exhibitions in Birmingham.

  1. Fig. 1 - PPMA exhibition event at the NEC in Birmingham
  2. Fig. 2 - Aaron Bessell profile photo
  3. Fig. 3 - Darren Bull profile photo
  4. Fig. 4 - Charles Ingham profile photo
  5. Fig. 5 - Fuji packaging machine closeup photography

Style guide and visual design

Forming a style for Paramount was an important process. The choice of clean typography and scale, along with the colour palette and the way elements look and relate to each other on a page, all contribute to building a strong image, brand, and awareness.

Style guide includes design foundations
Style guide includes designed components

Managing their content

Contentful was the content management system of choice. It’s incredibly flexible, secure, and was a perfect fit for Paramount. Everything was built from the ground up to allow them and their marketing team to manage and control all their website content. They have the ability to manage news, machines, pack styles, employees, and anything else that does not require design intervention.

Client management of online content using headless CMS Contentful

The results

We delivered a website that was exactly what Paramount Packaging was looking for, meeting the needs of the client, their marketing team, and, more importantly, their customers.

I would like to thank Victoria for the fantastic job she did for us at Paramount Packaging. From the moment we gave her a very “rough” brief, she understood exactly what we were looking for and how we wanted to be portrayed as a company

Darren Bull
Director at Paramount Packaging