Forming the brand identity
Our sole responsibility was to design a ‘happy’ brand encompassing an energetic, friendly and professional look and feel. In our opinion, a good starting point is with type. A great typeface evokes a level of emotion and is generally used to form a logo.
We searched for a German typeface, something perfectly fitting for a German startup. We were lucky enough to find NB Akademie, a beautiful looking typeface designed by German designer Stefan Gandl. We fell in love with this typeface instantly, as it adopts a style we tend to use in other projects.
Designing the logo
The logo uses the chosen typeface, with a complimentary happy smiley face mark that works well with their strap-line, ‘The Happy Travel Company’.
We were confident the distinct mark would work well with other branding materials, including social shortcut icons and other social media application.